Old logos come down. Clean and dry the surfaces, then apply the new visuals. If that doesn’t create dynamic footage, I might as well do something else.
At a warehouse in Nieuw-Vennep, the old logos are being replaced with new ones both inside and outside the building. The property includes office spaces, a parking deck, and a logistics hall with loading docks. Previously, I wrote about wrapping a 13-meter-long trailer—you’ll see that trailer make an appearance here too.
Kleeft handled removing the old visuals and applying the new ones. The company name Kleeft means Sticks (as in it sticks to walls) invites Dutch wordplay, which I tried to weave into this edit. Watch it below. You’ll see footage of the old visuals being removed, time-lapses, film footage of the new visuals being installed, and the final results.
Updating a brand identity involves a lot: printed materials, visuals on vehicles, or—like here—large visuals on the facades. Often we communicate about the new logos and visuals only once everything is finished, but how original is it to capture the transition in a video and share it with your clients?
It’s also a great reason to reconnect with old contacts about these developments. Who knows—maybe a new collaboration will come out of it.
I’m happy to help capture transitions or processes like this. Whether it’s a project, training session or a full multi day transformation, I enjoy thinking along and tailoring the possibilities to your wishes or ideas. Call me or send a message.
