For PP Flowers, I created a corporate film about the daily sourcing of fresh flowers. At the flower auction in Aalsmeer, I captured the scale and pace of the operation: from selecting and buying flowers on the auction floor to preparing orders for customers around the world.
Flowers, trolleys and people are constantly on the move, all part of a tightly organised process that gets the right products to the right place at the right time.
PP Flowers helps customers worldwide source fresh flowers. Its buyers are on the auction floor every day, selecting products before the auction and managing the full process from bidding and purchasing to packaging and international shipping.
That was also the challenge for this film: how do you show, in just a few minutes, that PP Flowers is not simply a supplier, but a partner that makes sourcing easier and is able to act quickly when needed?
My role in this production went beyond filming. Together, we shaped the content and structure of the story. I developed the voice-over script and interviewed owner Danny Hofman, bringing both his perspective and the way PP Flowers works into the film.
The flower auction provided a strong visual setting. Its scale, constant movement and complex logistics make it clear just how much happens behind what might otherwise look like a simple flower order.
For me, a good corporate film does not start with the camera. It starts with the question: what should someone understand or feel after watching it?
Do you have a project, process or story that deserves to be told? I would be happy to think along about the concept, content and production. Get in touch, and let’s see what we can create together.
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